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Cyber Coach Smart was setup in April 2013 to help increase the activity levels of those not normally inclined towards exercise. The obesity statistics in the UK indicate that the most effective approach to addressing the obesity epidemic is in primary schools, where enjoyment of physical activity can have a life-long effect.

Almost a quarter of children are overweight or obese in Reception, rising to one in three by Year 6. 80% of children who are obese between the ages of 10 and 15 are obese at 25.